Social Networks and Web 2.0 revolution in tourism

November 1, 2008

web2logo.gif We believe it is an obligation to reflect the new information revolution that is taking place in all sectors of the economy. Who, in good conscience, can claim to have foreseen, say five years ago, the explosion of social networks on the net? Few probably even less in tourism ... and that goes for the big software houses. The same ones that today are wondering how to adapt their strategies and products to a network that changes more quickly than expected. One of the questions most frequently ask is "How do you communicate with the Facebook generation?". And it is a question to respond fully to what it will take tempo.Ci are still companies that are addressing the issue seriously, gradually restoring its offer on CRM (customer relations management), or of those software that are used to make productive relationships between companies and their customers clienti.Il the Facebook generation does not like to talk with their suppliers in the traditional way. It is refractory to marketing. He discovered the value of Web 2.0 and would also be able to get in trade, in technical support, particularly in the selection of new products / services they need.
In this context Qtour optimize its function as a Personal Traveller recognizing the absolute value of social networking and communicating with your customers in an informal and direct through the channels closest to the needs. Qtour when the type of customer is looking for a trip or a cruise rarely connects to the site of the TO or the shipping company that offers, but prefers to enter into a social network and ask for advice to people they trust and, why not read the book and comments on Qtour. According to recent research commissioned by Oracle, only 20% of the clients trust the professionals of the communication. This percentage increases to 29% for CEOs of companies, 53% for analysts, 57% for academics. But 70% of users of social networks, according to this research, especially trust for their peers, people like him who have the same needs and are willing to give disinterested advice to those who need it.
The Web 2.0 will revolutionize the world of quality tourism and we will be present Qtour

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